Social Media Training - 16th April 2012

27th Feb 2012

Due to popular demand, we've added a second date for the 'Social Media for Sport and Leisure' one day workshop.



9.30-4.00, Monday 16th April, 2012

Lea Green Development Centre, Lea, Matlock, Derbyshire


How do you connect with customers and generate demand for your products and services?

This essential one day social media training course will show you how and why to use social networks to engage with your customers, build your brand and increase participation levels, whatever your sport or activity.

The course provides hands-on, practical tuition on why and where to use a range of social networking platforms like Facebook, Twitter, LinkedIn, YouTube and now Google+ to make the biggest impact for you.


Learning Outcomes

By the end of the course you will:

Understand the underlying principles of Social Media to engage with your clubs/schools/communities

Understand how online PR/social media can integrate with other marketing disciplines

Be able to plan and develop an online PR and social media strategy for your organisation or customers

Have learnt how to create compelling content to increase your online presence

Be able to monitor the success of Social Media campaigns


Course Tutor:

Course tutor Lissa Cook has a wide range of experience in PR and journalism. Her career includes two years producing Radio 4's flagship live news programmes - 'The World at One' and 'PM' and two years making documentaries and investigative reports for BBC networks including 5 live and The World Service

Prior to that she worked as Senior Press Officer for the Liberal Democrats dealing directly with national newspaper political editors and broadcasters through the 2001 general election. Her first job was working as special adviser for former President of the European Commission, Jacques Delors, at his Paris-based think-tank.

Lissa also has experience of PR and journalism within the sport and leisure industry; she’s now working for the Cliffhanger Outdoors Festival as well as the Community Sports Trust's flagship project Derbyshire Village Games, promoting grassroots sports in the run-up to the Olympics and beyond. She’s passionate about social media having launched BBC Radio 4’s PM blog with Eddie Mair which won the 2007 Sony Gold Interactive award. She also writes freelance for a range of publications and can from time to time be heard reading the news on her local radio station High Peak Radio.

Lea Green Development Centre, Matlock, Derbyshire