County Cricket Boards

Case Study – England and Wales Cricket Board in the West Midlands, 2010 

The culture of County Cricket Boards (CCB) is changing with a move away from reliance on central funding and towards the development of a new commercial business focus.  Such a transformation requires new skills and competencies for individuals involved.  We were commissioned to design and deliver a bespoke training package for the five CCBs in the West Midlands (Herefordshire, Shropshire, Staffordshire, Warwickshire and Worcestershire) to equip the professional workforce with the tools they need to affect long term change.


A four-day linked skills journey was designed, aligned to the national occupational standards for sports development, which incorporated the following topics:

- Setting Vision and Strategy for the Future

- Change Management

- Financial Planning and Management

- Marketing and Media

- Exceptional Customer Service 


Following the success of the programme we have been invited to design and deliver a training programme to meet the needs of the Cricket Boards in the East Midlands and South West regions.