We continue to support the ECB in the East and West Midlands, providing training for staff across the region. Clare Haynes recently designed and facilitated a one day marketing workshop to help development officers understand their customers' needs and apply cricket products to suit. The workshop was designed to fit with the 2013-2017 development planning and included a virtual shopping trip to Tesco to explore the issues around supplying goods and services to a varied market.
Helen Pack, Regional Development Manager said
“Thanks to Podium for organising the bespoke one day marketing course for the ECB in the Midlands. The training was pitched perfectly in line with our 2013-2017 Planning and feedback from all delegates has been very good. The workshop helped us to understand our customers’ needs so that we can develop our products within cricket accordingly. Clare’s innovative approach engaged everyone and we now look forward to seeing the impact.”